You just launched a new website. After spending some period, designing, creating content and spending hours optimizing each page to ensure it is well positioned in the Google organic search, you finally realized that getting your website to Google’s first page is tough because of other sites competing to be on that very first page.
The tips discussed in this write-up will certainly help you to combat these competitors so that your website will find its place on the first page of Google. These tips are as follows:
- Google AdWords
Create a search campaign brand and make sure that its featured websites appear within the highest paid ad results. This is an excellent means of pushing down the results of the organic search on a mobile device if ad extensions like callouts are inclusive. Make sure that you have a unique quality to ensure a nice ad positioning.
- Google News
You might have noticed some searches in Google News Feed advancing through the of the results of the organic search. Submitting your website to the Google News presents all your release news articles on the first results within the News feed on Google. It sometimes filters through the pages of organic search. This works fine for news that is strictly discussing your brand.
- Site links
Site link is selected by Google based on their relevance to the search terminology. It’s linking is below the organic sub information. This will push other websites down in the search page. It also makes your link appearance to be more eye-catching and impressive.
- Search box
Some sites have an internal search box. When this is combined with the markup of Schema, it will serve as a linked site and enlarge the organic result. This will then push other websites below on the search pages and increase the visibility of their website.
- Google My Business
“Google My Business” will aid your website by making it appear on any of result search side. This is highly effective for brand searches. It is needful to check the description of your company in your account of Google business. This will ensure that your site is highly important for potential searches and other brand details.
Review and Comments are very vital for retailers online. It is also essential for local establishments, whether they operate online or not.
As an online business person, you really need the service of these reviewing sites; Yelp, Zagat, TripAdvisor and Time Out. If you desire nice positioning in the local SERPs, user reviews and comment is highly needful.
- Twitter feed
Relevant tweets are now appearing in search results. This is meant for personalities and brands if a hash tag is used on them.
All that is necessary for you here is to open a Twitter account. Tweeting regularly and having large followers will go a long way in helping your site to rank well on Google.
Make sure that the videos you are using are SEO-optimized for trademark searches. Google like to make use of videos. This will make the content optimization to be of great benefit. The more people are subscribing for a video, the more likely of its appearance in Google searches.
If you are using images, there are some things to be considered to ensure that your images appear in the search result of Google Images. They are as follows;
- Ensure the clarity of your file name
- Make sure the title of the picture is equally clear and precise
- Reduce the picture so that its size will be suitable and does not substantially increase the speed of page loading
- Remember to add alt tags to your images. This is necessary for the description of the image content.
- Alt tag is relevant for visitors with issues of accessibility. It will also aid in indexing your content with accuracy in the Google search engine.
- Organic search results
Finally, the organic search result can help you to rank well on Google search page, as long as you know how to make proper use of it. Do more research for further information on how to use the organic search result for high Google ranking.
Ranking your website high on Google nowadays is not so easy because of the competition in the world of online business. But with these tips mentioned above, you can always dominate your competitors and find your place on the first page of Google search result.